TOONIES
Dragon Ball Communication Plan
A. OUR MISSIONS
a. Launch Dragon Ball
- Make noise of Tazo based on Dragon Ball story
- Attract Kids and push inspiration about shapes of Tazo, series activites on Website and Fanpage among kids
b. Spread Awareness
- Leverage effect from launching campaign to have big brand awareness in the target audience and community of Dragon Ball, also recruit fans One Piece from Toonies Fanpage.
B. THE IDEA
QUYỀN NĂNG RỒNG THẦN
POWER OF SUPER SHENRON
COMMUNICATION STORY
Seek for seven dragon balls - Wake up the heaven Shenron’s power
Inspired by story of Songoku’s journey to find out the seven dragon balls and fulfill the wish. Toonies Vietnam has realized the journey of awakening the Shenron’s power and encourage children to find out dragon balls. Make trend collecting Dragon ball tazo and redeem attractive rewards.
ACTIVITIES
a. Website Info Support
OFFLINE GAMES: Lucky prize for board games with tazo card for playing offline
ONLINE GAMES: Instruction for online games for enjoy game journey and getting special prize through Dragon Ball
b. Application to Exchange
OFFLINE GAMES: Exchanging online through App on Fanpage and covert offline to have full collection
ONLINE GAMES: Big Prize for full Dragon ball to create triggers
C. THE OUTCOME
Build Toonies Dragon Ball community with loyal fans
- Recruit new non-fans and conver DB fans into Toonies DB fans through 3rd partnership
- Measure fans’s reaction to optimize campaign nauturally through activity
- Build community culture with the representative of Ad dep chai
